Graphic Designer - YouTube Thumbnail Strategist

As a Graphic designer and YouTube Thumbnail Strategist, you will be responsible for developing captivating and click-worthy video thumbnails that entice our audience to click, watch, and engage with our YouTube videos. You will be designing for channels including Veritasium and Astrum - leading and premium channels in their niches. You will combine your creative vision with a deep understanding of YouTube trends and audience psychology to drive higher click-through rates and audience retention.

Tasks

• Responsibility for developing thumbnail and titles for new videos and optimisation across our library of videos
• Thumbnail Concept Development: Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos.
• Visual Design: Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video. Utilize image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life.
• Audience Analysis: Continuously research and analyze YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimize our thumbnail strategy.
• A/B Testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data.
• Consistency: Consider consistency in thumbnail design to establish a recognizable and cohesive visual brand identity for our premium channels.
• Performance Tracking: Monitor the click-through rates (CTR) and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly.
• Collaboration: Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos.
  
  
  

Requirements

• Please note as part of the application process, as a first stage we will require you to submit a portfolio of YouTube thumbnails you have personally strategised and designed
• 3-5 years Proven experience in graphic design, creating YouTube thumbnails, digital marketing materials or similar digital media.
• High level of proficiency in image design software, such as Adobe Photoshop or equivalent tools.
• Strong ability to create attention grabbing images through skilled composition design, utilising multiple visual elements
• A strong understanding of YouTube trends and best practices for thumbnail design within the science and learning niche.
• Creative thinking and the ability to generate innovative thumbnail concepts.
• Excellent attention to detail and a keen eye for visual aesthetics.
• Strong communication and collaboration skills.
• Adept at analysing data and making data-driven decisions.
• Self-motivated with the ability to meet deadlines in a fast-paced environment.
• Prior experience working with premium science and learning YouTube channels is a benefit.
• Familiarity with SEO principles as they relate to YouTube thumbnails is a benefit.
  
  
  

Benefits

• Competitive salary
• Work from anywhere with an allowance for tech
• Flexible hours
• Employee referral program
  
  
  

Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

An opportunity to join an exciting, well-funded and fast-growing creator economy business.

Electrify Video Partners is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. Our mission is to turn creators into global media businesses by building teams, scaling the production and distribution of their content and introducing new revenue streams across platforms. We acquire between 50% and 100% of creator businesses with an established YouTube presence. We have raised multiple funding rounds and have significant existing revenue streams.

We are building a decentralized global team to power our business and are looking for A-players that share our vision and values and want to play a part in driving the business forward on its exciting journey. Come and build the future of media with Electrify!

Dynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive. We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.

Work anywhere - We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.

Force for good - We believe in leveraging the power of Electrify to change lives and have set up our Creator Foundation. For each established creator that we invest in, we will provide both the cash and production support for an emerging creator to produce and distribute a video that tells an important story linked to one of the United Nations 17 Sustainable Development Goals (SDGs). We actively encourage your involvement in these projects.