Communications & Branding Manager (Graphic Designe...

Job description

Requisition Details & Talent Acquisition Consultant

REQ 131828 - Tshegofatso Semenya

Job Family

Marketing, Communication and Research

Career Stream

Communications And Public Relations

Leadership Pipeline

Manage Self: Professional

Purpose of the Communications/Brand Manager

Support the formulation of communication strategy and the annual communication plan; and conceptualise; plan; implement and monitor the Group Risk’s internal communications programmes with the objective of influencing the perceptions of targeted stakeholders.

Objective and Scope of work of the Communications and Branding Manager

  • Manage communication/ brand projects from the initial strategy stage to concept development, design execution (often illustration) and right through to final artwork.
  • Manage large quantities of data and reassemble it in an engaging format, through understanding all the stakeholders.
  • Spearhead digital marketing campaigns and social media efforts to enhance brand awareness.
  • Manage all aspects of communications coverage enterprise wide (including all subsidiaries) to ensure enhanced communication and collaboration.
  • Use existing tools/software that are approved by Nedbank, eg Microsoft 365, Adobe Creative Cloud.
  • Meet relevant communications guidelines to ensure compliance to the Nedbank brand and trademark policy.
  • Verbal and written engagement with internal stakeholders that promote the brand; marketing and business strategies and objectives, with the client at the centre.
  • Develop and maintain effective professional relationships with essential internal and external stakeholders to promote the communications objectives and enable the Group Risk voice in the market place (with the client and centre of all communication).
  • Develop and/or assist the development of communications strategies across the applicable/relevant spectrum of communications disciplines including: reputation management; media; public relations; internal communications; brand marketing; advertising; marketing; digital; social media and new media and production of materials to deliver on business objectives.
  • Work closely with internal teams to align brand strategies with overall business goals, fostering collaboration and synergy across departments.
  • Improve reports with the use of visual aids, such as graphs and infographics.
  • Apply integrated communications by using the relevant communications channels to enhance the communications mix and drive value.
  • Apply knowledge of the communications field; industry and trends by providing advice; inputs and recommendations on business strategies; marketing initiatives and plans and campaigns.
  • Manage communication/ design projects to improve business awareness/processes and systems by identifying and recommending effective ways to communicate faster enterprise wide.
  • To help conceptualise and translate the strategic vision for the risk function and Nedbank strategy to an engaging format.

Essential Qualifications - NQF Level

  • Diploma
  • Advanced Diplomas/National 1st Degrees

Preferred Qualification

  • Essential qualifications required: Minimum: Bachelors’ Degree in Visual Communication or similar
  • Additional: Graphic Designer

Minimum Experience Level

  • The following minimum experience is required:
  • Three or more years as a Communications Manager with Graphic designing
  • Experience in corporate graphic design; communications; marketing; journalist or correspondent role
  • Development of Branding campaigns
  • Creating uniquely identifiable visual identities for business units or teams within
  • Experience in developing and implementing media; advocacy and marketing communication initiatives/campaigns
  • Experience working designing material for a bank/financial institution
  • Translating a corporate client’s message into effective visual communication
  • Execution abilities and capabilities
  • Writing and editing of copy; articles; press-releases; social media feeds; etc. Networking and relationship building skills
  • Working with stakeholders/groups to identify alternative solutions to enhance communication

Other Personal Attributes Required

  • Customer/client awareness and maintaining service
  • Excellent communication, business writing and presentation skills. Informed about the latest acceptable trends in language use and report writing
  • Keep abreast and make use of the latest design and social media trends, best practices and technologies
  • Deadline-driven and meticulous about quality and detail
  • Must be able to work under pressure
  • Dedicated to continual development and learning in order to develop self and others
  • Align performance for success
  • Innovation and renewal
  • Team player
  • Interpersonal awareness and relationship building
  • Excellence orientation and high standards
  • Embrace and facilitate change
  • Eager to learn new skills
  • Effective planning, organisational and time management skills to coordinate work and resources and manage processes
  • Service excellence
  • People skills & managing staff, including large teams
  • Values-based (especially Integrity, Respect, Accountability, Client-driven, People-centred) and strong Ethics;
  • Inspiring Excellence (Constant enhancement and improvement)
  • Driving Execution
  • Digital: Tech savvy

Behavioural Competencies

  • Adaptability
  • Building Partnerships
  • Communication
  • Decision Making
  • Quality Orientation

Please contact the Nedbank Recruiting Team at +27 860 555 566

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