Web Designer Developer

Job description

Who We AreOur mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too.

At Roboflow, we’re building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 250,000 developers, including those from half the Fortune 100, use Roboflow’s machine learning open source and hosted tools. That includes counting cells to accelerate cancer research, improving construction site safety, digitizing floor plans, preserving coral reef populations, guiding drone flight, and much more.

Our team is small relative to our impact, and we believe our user success is our success (not the inverse). A team member summarized: “Roboflow is a company full of giant brains and tiny egos.” We find software has a multiplier effect on all roles (not only product and engineering), so Roboflow employs developers across the company in design, sales, customer support, marketing, and beyond.

We’re supported by great customers and investors, having raised over 23 million from Y Combinator, Craft Ventures, Sam Altman, Lachy Groom, amongst other leading software investors.

What We're Looking ForPrimarily, you like to make great things with passionate colleagues. You are someone that likes to own outcomes, not only inputs. You’re motivated by having responsibility and accountability. You’re eager to ‘do the work,’ big and small.

You’re curious and learning about new technologies, perhaps an early tinkerer with ChatGPT and AI products. You show more than you tell.

You’re motivated by the question, “How can I improve this?” and have a track record of doing so, even in ways adjacent to your role. Much of our current team is made up of former founders and thrive in the level of autonomy at Roboflow. Maybe you had a side hustle in high school or college.

Many Roboflowers have used our tools before joining. One of the best ways to stand out amongst other applicants is to write about something you have built with Roboflow or contribute to one of our open source projects.

What You'll DoThis role is truly dynamic and versatile. You’ll be on the Marketing team within our company and working closely with our Product team. Your focus will be on growing our brand awareness, increasing visitors to our web experiences, and growing our new user sign ups each month. You will collaborate across the company to create and own high priority properties like our core website, programmatic pages, github repos, open source projects, Roboflow Universe, graphics, copy, and other web-based products we build for users. Additional responsibilities include collateral, emails, employer branding, and other visual design projects that are needed a few times a month.

You’ll help us craft our brand identity and figure out how to best communicate and adjust it as necessary. We also believe in championing our superpowers and leaning into how we can grow and excel with them. We’d love to have a designer interested in flexing and growing their product design and user experience skills as well, especially in the context of crafting design components, improving our usability and aesthetic, and contributing to product initiatives.

As an early hire both from a company and design organization perspective, you’ll have an immense impact on the product and the direction of Design and Marketing at Roboflow.

Who You AreYou are a web designer and developer with a penchant for user experience who wants to be part of an exceptional team, with a focus on using Roboflow's computer vision tools to impact and improve every industry.

Fluent in HTML and CSS with experience with Javascript and Python

Skills with Node.js, Tailwind, React, and Webflow are big differentiators.

Possess a genuine interest and enthusiasm to learn the evolving concepts of computer vision, machine learning, and developer tooling, and the future ahead.

Excellent brainstorming skills and possesses a blend of divergent and convergent thinking.

Strong understanding of web development best practices, common design patterns, responsive design, and general coding standards. Experience with accessibility standards are a plus.

A storyteller who champions visual design and polish to improve user’s experience, understanding, and first impression of the company.

Someone who wants to gain experience and grow their product design skills via web applications and contribute to the Design team’s visual identity and overall brand.

Skilled communicator and collaborator that wants to eventually lead projects across both Marketing and Product teams.

Someone who wants to blur the boundaries of their role, work across different types of design and initiatives to fully develop their skill sets.

Any sort of interest or experience with motion graphics or interactive visual content will stand out.

Who You'll Be Working WithOur team of ~50 attracts talent like executives that wanted to return to building, founders with a 100M+ exit, Roboflow users turned team members, open source contributors, a cyclist who biked across the United States, prolific high school hackers, a CTO from 100+ engineering organization, amongst many exceptional others.

Where You'll WorkRoboflow is distributed across the US and Europe. We currently have Hubs in New York City and San Francisco (and plan to open more as we grow density in new cities). We provide opportunities (like team onsites in different cities) and resources (like a $4000/yr travel stipend) to work in person with other team members as much as you'd like, while also supporting remote team members. You can work from one of our Hubs (we offer a relocation bonus), work from home, work at co-working spaces, etc. We want you to work where you work best!

When You'll WorkRoboflow primarily operates during the daytime hours in the US and there are some synchronous meetings you’ll be expected to attend each week. Apart from that, we have a flexible schedule that allows you to work collaboratively with other team members and asynchronously when needed.

What You'll ReceiveTo determine your salary, we use a number of market and data-driven salary sources. We review all salaries every 6 months to ensure we stay in line with the market.

The target compensation for this role is $100,000 base.

In addition to our cash compensation, we offer generous perks and benefits. Below are some of the highlights:

A $4000 Travel Stipend to travel anywhere anytime to work with alongside other Roboflowers.

A $350 Productivity stipend to spend on things that make your work environment more productive, like high - speed internet at home or a co-working space.

Coverage of up to 100% of your health insurance costs for you and your partner or family.

Equity in the company so we are all invested in the future of computer vision and Roboflow.

First 90 days overviewWithin one month, you will…

Spend the first week onboarding in person with your manager (you'll come to our NY or SF Hub!)

Ship a substantial new feature to an end user within your first week

Build your first Roboflow computer vision project (if you haven't already)

Make quick ships that fit well with your skillset to address known pain points and start to learn different parts of properties you’ll own.

Gain an understanding of our web properties, content, and strategy

Learn the technologies, tools, and frameworks you’ll be using

Review and familiarize yourself with ongoing and upcoming projects and priorities

Start building a trusting relationship with your peers, and learning the company structure, mission, and values.

Within three months, you will…

Build a roadmap for our core website to increase overall user experience and increase new user sign ups

Analyze and utilize website performance metrics to identify areas of improvement and potential strategies.

Identify and address gaps or points of confusion.

Thoroughly understand Roboflow’s product offering, our goals, and where we need to improve.

Create and enhance our marketing collateral and weave in new potential ideas.

Contribute to the development and documentation of our design system, visual identity, and consistency.

Collaborate with the product team to provide input on user interface considerations and design patterns.

Within six months, you will…

Fully own the Roboflow web presence and related goals, metrics, and roadmap

Attend your first all company onsite.

Use analytics and feedback to continue to iterate on designs and continuously improve on our visual identity, performance, and user satisfaction.

Participate and lead cross-functional design reviews.

Expand into areas where you want to grow specifically within marketing and web design.

Grow our brand identity and capabilities both within marketing and product to break new ground, emphasizing consistency and storytelling.

Not sure if this is you?We want a diverse, global team with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, look into our Former Founders role or subscribe to our career newsletter by emailing Subscribe to operations[at] We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Learn More About UsWe are building a diverse Satellite team that is distributed across the globe. Roboflow is an equal opportunity workplace; we welcome people from all backgrounds, communities, and experiences.

We provide competitive compensation and stellar benefits to accelerate your personal and work life. Learn more about what it is like to work at Roboflow by reading these blog posts.

See our careers page for all open listings.

Please let the company know that you found this position on this Job Board as a way to support us, so we can keep posting cool jobs.