JOB DESCRIPTION
The purpose of this role: Research, design and execute a product assortment that is on trend and will delight our customers in order to maximise sales and net profit for your department. This role focuses on garment construction and clothing design.
RESPONSIBILITIES
Develop Ranges
1. Under the supervision and guidance of the Buyer, conceptualise, plan and develop new styles and/or upgrade existing styles according to the approved seasonal strategy, based on trends and customer demand in order to provide our customers with the wanted product.
2. Compile supplier tech packs containing detailed information on the relevant product so that the supplier can provide costings and execute.
3. Assist in print and colour approvals.
4. Assist in the preparation of marketing briefs, merch mags (VM), inspiration and boards.
5. Update packaging, labelling and branding in accordance to seasonal strategies.
6. Build design libraries and templates to assist through range builds.
Current Trade Analysis
1. Monitor current trade and analyse the performance of the product in order to identify design opportunities in upcoming seasons
2. Conduct store visits in order to ensure that product and in store execution is as per briefs.
Trend Research and Product Development
Conduct competitor shops using local retailers as well as online resource to stay abreast of current trends in fashion and to present to buyer/s with findings on print colour, fabrications, category calls and newness in order to apply learnings to designs.
QUALIFICATIONS
Understanding of fashion retail is essential